Selling Points of Estonian Spa and Wellness Tourism
“Recently I had to explain to a British tourism expert, why is it worth to take a spa-vacation in Estonia. She had been to Estonia before and therefore knew Estonian life in general. But she was extremely surprised when I told her that Estonia has almost 200 years of health and spa tourism experience. And when she heard about our price-level and different opportunities of treatments and services, she was totally speechless. After recovering from my praising speech, she asked me why don’t we promote local spa services and opportunities…”This is a story from Sabina Kaukis, a spa blogger in Estonia.So, it means that Estonia has extremely valuable spa traditions, resources and opportunities. Spa tourism could be the most special selling argument of Estonian tourism. But is our spa sector good enough in marketing and promotion?Enterprise Estonia, which is responsible for overall promotion of Estonian tourism abroad, has chosen spa and wellness tourism as one of the focuses how to attract foreign tourist to Estonia. Their introductory brochure Wellness Holidays in Estonia brings out:
that our sauna could be called a Nordic spa – the bather warms himself at 100-degree Celsius and then whips himself with birch or juniper branches, charges into cold water with his body steaming, and cleans the skin with salt, honey, milk, and plant infusions;
how Estonian tourism farms allow foreigners to experience our native health culture – guests are fed with locally grown organic foods and the vacationer may augment these with ecologically friendly, classically healthy activities such as hikes in the forests and bogs, canoe trips, or horseback riding;
the variety of different environments for spa and wellness vacation – from rough beaches to top resort hotels, from country spas to pure outdoor experiences;
of course the uniqueness of Estonian mud – on 19th century in became clear to spa operators that in addition to water, air, warmth and light, the earth itself was extremely beneficial for improving a person’s health;
that there is something for every visitor – medical spas are popular next to wellness spas, adventurous water and theme parks, hiking trails, herb farms, and manor homes.
These are some keywords how Estonia describes itself as a spa and wellness destination. Soon we`ll take a look at how spa companies promote their services.And by the way, it appears that nowhere else in the world there are not so many spas per capita – more than 40 spas for 1.3 million people. Even more, small Kuressaare town (15,170 inhabitants) has 1230 spa-hotel places – probably the most spa-filled town in the world…First paragraph from SpaaBlog.
The Mind-Body-Spirit Connection – The Pathway to Self Healing
What are the causes of illness?Thoughts, attitudes, and beliefs trigger a range of emotions from happiness to sadness, joy to despair. Emotions affect the body, either positively (strengthening it) or adversely (weakening it).Emotional stress is a big factor in causing physical distress–such as headaches, neck, shoulder and back pain. Hawaiian shaman, Serge Kahili King, is the author of several books on self-healing. He discusses the effects of stress in his book, Instant Healing Now. He emphasizes: “Chronic stress held in the body for long periods of time can lead to major pain and serious illness.”Intense fears can cause breakdown of cellular tissue, or blockages in vital organs. Unresolved emotions from our past can be buried deeply within vital organs, muscles and bones. Ongoing stressful situations pile on emotions into weakened areas. Eventually, the immune system is compromised and cannot function normally. The body begins to break down and can become diseased.Doubts and fears are based on negative beliefs. Negative “beliefs” can cause illnesses. Strong beliefs, such as going out with wet hair will cause a cold; or, thinking: “If someone sneezes/coughs on me I will catch their cold” — can create a cold.The lost healing arts of the ancestors In ancient cultures, the medicine man or shaman used a holistic, mind-body-spirit approach, which meant complete healing of the patient on all levels–physically, emotionally, and spiritually. But now, we rely solely on physicians to heal our bodies. We have lost the necessary co-treatment of mind and spirit.Limitations of our culture’s healing practices While physicians are dedicated to easing pain, suffering, and saving lives–traditional medical training is limited to the treatment of physical symptoms. The only choices a doctor usually has are surgery and medications. In many cases, surgery can be life-saving. Medications can help to stabilize the patient, as in insulin treatment and high-blood pressure medications.Yet, invasive techniques and pills aren’t the answer for everyone. Serious side-effects can and often do occur from standard medical options. Deepak Chopra, M.D., former Chief of Staff at New England Memorial Hospital, is a prolific author of books on the mind-body connection. In his tape series “Magical Mind, Magical Body” he mentions a report in an AMA Medical Journal, which stated that 30% of all illnesses are a direct result of prescribed medication. Others purport it to being higher, as high as 50%. Add to that the medication mistakes, and bacterial dangers of our hospitals, which do cause many unnecessary serious illnesses and deaths.What we need to know modern medicine and the holistic healing approachDr. Chopra and a few other well-known physicians now embrace the holistic approach to healing as a way to expand the impact and effectiveness of conventional medicine. They have discovered that when emotional cause of an illness is also dealt with in some way, a patient is more apt to be completely healed, with no recurrence of the problem.Dr. Chopra believes that correctly channeled, the mind has enormous power. It can make us depressed or joyful, sluggish or dynamic. He tells about a researcher who visited a ward of heart attack patients to discover if emotional distress might be a factor in heart disease. When interviewed, each patient told a story about a life situation that had “broken their heart.”Dr. Chopra teaches that every cell in the body has consciousness. He says that you do not think with your brain alone. “Cells in the body pick up the slightest shift of mood and they respond accordingly. Think confidently and your body becomes strong for you. Think negatively and your body goes weak.” Dr. Chopra also says that cells have a limited shelf life. Before dying, each cell must program its consciousness into the new cell that takes its place. If the dying cell has taken on a program of disease or damage, this message gets imprinted or passed on into the freshly birthed cell. He stresses that cellular memory can be changed. Reprogramming can be done to imprint replacement cells with health and vigor instead of disease or injury.Patients who feel hopeless might have more difficulty in healing because they already feel like victims. However, when it is discovered that a past emotional problem set-up an illness, a person then has power over it. The mind can be used to heal the body!Dr. Bernie Siegel, a cancer specialist, is one of many physicians who have begun to look into mind-body connections to pain and illness. He was frustrated by the methods taught in medical school. He felt like a mechanic working on machines, instead of a true healer.Dr. Siegel researched alternative healing methods. In his book, Love, Medicine and Miracles, he says that our state of consciousness and disease are inseparable. He tells many stories about his patients and how their minds influenced illness and healing, dying or living. He emphasizes that he has seen time and time again, how we sensitize the target organs of our bodies in a form of negative biofeedback. Dr. Siegel now includes visualizations, affirmations, art therapy, and understanding the messages of dreams in his healing work.Andrew Weil, M.D., author of Spontaneous Healing, is another physician/author teaching about the mind-body-spirit connection. Dr. Weil says that spontaneous healing is not a miracle or lucky exception. It is the result of the natural healing system that is our birthright. He believes that stress and negative influences are the cause of many illnesses. He studied botany and uses of healing herbs because he had a problem with prescribing traditional medicine–about which he states:• “Patients are exposed to risk because medicine is toxic and can create serious side effects.”• “Prescribed medications strengthened disease processes instead of resolving them.”Dr Bruce Lipton, a world-famous cell biologist, author of The Biology of Beliefs, states that we do not have to believe that we are victims of our genetics. His pioneering work with stem cells proved to him that it is the individual’s environment that causes 95% of distress, pain and illness. He stresses that one can reverse illness through changing ones beliefs; and that one can heal by transforming past memories from negative to positive. His colleague, Gregg Braden, author of The Spontaneous Healing of Beliefs, agrees wholeheartedly.Carolyn Myss, PhD., a medical intuitive, “looks” into a patient’s body and “sees” illness and its cause. In her book, Why People Don’t Heal And How They Can, she states that forgiveness is necessary for healing. Letting go of the past releases patterns locked in the body.Louise Hay recovered from cancer after her teacher helped her to let go of anger and resentment about a childhood rape. In her book: Heal Your Body, Louise teaches that the body tries to alert you to internalized stress through the metaphorical language of illness and pain.The diagnosis of cancer is frightening. But one does not need to die of this disease. In a serious cancer study, researchers interviewed thousands of people who had cancer. They found that many of these people had suffered a great loss, then had buried this unresolved loss deep within. This can be a loss of a loved one, money, or career, or even loss of one’s identity. (Examples: A woman who dedicates herself to husband and family, but has given no credence to her own needs or personal identity. A person who has lost a beloved home to foreclosure. The man who lost most of his money in a stock market recession.)Self-healing, holistic alternativesThose who have a serious physical condition should first seek a medical diagnosis and have diagnostic tests done. Then, take yourself out of the role of the victim of circumstances. You can empower yourself and take control of your life and body. Be intuitively open to discovering a possible emotional cause/connection to your physical problems. To get the process started: meditate daily. Program your dreams. Every night, ask your dreams for information and guidance about your condition. Do this for at least thirty nights in a row. You don’t have to remember your dreams to get help from them. Simply be aware of intuitions that lead you to the right alternative healer, the perfect book, and so on.Read holistic books on self-healing. Seek out alternative healing approaches. Ask your doctor for referrals to alternative health care professionals. A reputable holistic, or alternative healer can work hand-in-hand with a doctors and the medical diagnosis to aid the patient in his or her own healing.Be knowledgeable about your choices. There are so-called “healers” who claim to be professionally trained and certified–but are not. Always request and carefully check the practitioners’ credentials. Be sure to ask how many years of experience they have had and the results achieved. Ask for references from their clients. Check out their websites. Do a Google Search on them.Holistic healing is available for all levels of the self — mind, body and spirit.Some of the following list is broken down into separate categories pertaining to one level of self, yet many of the methods address and affect all levels. The wise person will seek out one or more from each category.Spirit:• Prayer• Meditation• Healing Visualizations• Affirmations• Guided Imagery• Healing DreamsBody:There is a vast range of techniques and methods for body health.• Nutrition counseling• Herbal therapies• Homeopathy• Naturopathy• AromatherapyThere is also the field of bodywork, which encompasses hands-on healing methods such as:• Acupuncture• Therapeutic massage• Therapeutic Touch• Cranial-sacral work• Reflexology.• Reiki• Myofascial releaseMind:Traditional psychotherapy and psychiatry are not the only choices one has for transforming emotional states, or for healing past memories.There are many excellent alternative therapies which utilize one’s own unconscious mind to resolve mental, emotional, or physical distress:• Hypnotherapy,• Biofeedback• Psych-K• NLP (Neuro-Linguistic Programming)• EFT (Emotional Freedom Technique) also called Meridian Tapping• Shamanistic Practices – Soul Retrieval; Journeying Within• DreamworkNLP is a good option for all aspects of working with the mind-body connection. NLP Master Practitioners help a client eliminate blocks to success, heal imprints, change limiting beliefs, help the client discover the hidden causes of anxiety and depression. NLP practitioners have expertise in healing one’s inner child/younger selves of traumatic memories.EFT / Meridian Tapping, is a wonderful technique for releasing stuck emotions in minutes. This method also works to ease or eliminate pain, change beliefs, heal the past and more! It involves a specific proceedure of tapping on accupressure points. Once learned from a teacher or website, it is quite simple to do on your own.Shamanistic Practices — Countless holistic practitioners, worldwide, have studied with professional shamans, and now offer mind-body-spirit healing techniques such as shamanic journeys into one’s psyche, soul retrieval, and healing through metaphor and symbolism.Dreamwork – This is a magical way to do self-healing. One can undertake a Therapeutic Dreaming Quest. For thirty nights, ask for the same thing every night. Ask to be healed. Ask for help from Spirit. Along the way you may receive dreams that provide information about the cause(s) of your illness or pain. These dreams may come in the form of nightmares. Do not be alarmed by these. They are bringing awareness from deep in the subconscious to your conscious mind. The “Dream Decipher Process”TM is a great method for interpreting your dreams.But even if you never remember a single dream, the guidance you seek will come to you during the day in other ways. Allow the insights to flow in. Act on them.You can heal yourself. You have outer resources available to you, and you have the resources within you. Spirit is ready to help you, all you have to do is ask. Make the decision to get on the path to self-healing–now!
Travel and Tourism Schools – Higher Education Options
By enrolling in an accredited school, college, or degree program you can obtain an education in travel and tourism. This will help you to pursue the career you desire by providing you with the skills needed to succeed. There are numerous higher education options offered by travel and tourism schools that allow you the chance to prepare for the career you dream of. You can find a program that meets your individual career goals and educational needs and request more information about higher education options.Opportunities to obtain an education in this field are available through various accredited schools and colleges. You can pursue the training that is right for you and receive the certificate or degree that is needed for the career you desire. Different options are available depending on the educational training facility. You can begin the path to a new career by first obtaining an accredited:
Certificate
Associate Degree
Bachelor Degree
Master DegreeOnce you have chosen the level of education that you wish to receive you can decide on the career that you would like to enter into after graduation. With enrollment in an accredited career training program you can be on your way to an exciting future.There are a number of career opportunities available to you in the field of travel and tourism. You can work with a variety of people providing information about hotel accommodations, cruises, currency exchange rates, attractions, and much more. Employment opportunities consist of working as a professional:
Travel Agent
Reservationist
Cruise Sales Manager
Property Manager…and much more. Once you have decided on the level of education and career that you wish to pursue, you can begin completing all required coursework and training in order to prepare for entrance into the workforce.Coursework will be different based on the level of education as well as the career that you have chosen. Most schools and colleges will provide the same accredited coursework but some will differ depending on the career path you have chosen. Topics of study can allow you to learn hospitality, sales and marketing, terminology, computers, reservation, and much more. By receiving an accredited education in these subjects you will be ready to seek the employment you dream of. You will be able to work in transportation, geography, hospitality, and much more. Begin the path to a new career by finding a program and enrolling today.Accredited travel and tourism schools are available to provide you with the quality educational training that is necessary for a successful career. Different agencies like the Accrediting Council for Continuing Education and Training ( http://www.accet.org/ ) are qualified to fully accredit schools and colleges that provide proof that a quality education will be received. You can research educational programs to find the one that fits your individual needs and begin the learning process by requesting more information. Prepare for the career of a lifetime by finding a school, college, or degree program and enrolling today.DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.Copyright 2010 – All rights reserved by PETAP.org.